Jan 122016
 

So, you’ve been using an ad-blocker and set your Web browsers to not accept cookies and enabled their option / preference to not track you. How’s that working? Well, Re/code’s article “Understanding ‘Do Not Track’: Truth and Consequences” discusses the reality.

Make no mistake, this challenge started with publishers. Although many people in the ad tech world are finally apologizing for their hand in the skyrocketing ad-blocking rates, joining our “Advertising 2.0: A Call to Think,” rather than a call to arms, it’s critical to clear up some misinformation about Do Not Track.

We’re turning the Internet into a battle zone where clickbait, bottom feeders, bots and, ultimately, no sustainable advertising model may be the norm. We need to give consumers an easy, persistent way to express their choice.

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