{"id":942,"date":"2016-05-02T11:55:33","date_gmt":"2016-05-02T18:55:33","guid":{"rendered":"http:\/\/www.digivideoplus.com\/dv_blog\/?p=942"},"modified":"2016-05-03T07:59:06","modified_gmt":"2016-05-03T14:59:06","slug":"ad-blocking-the-controversy-and-the-future","status":"publish","type":"post","link":"https:\/\/www.digivideoplus.com\/dv_blog\/2016\/05\/02\/ad-blocking-the-controversy-and-the-future\/","title":{"rendered":"Ad blocking &#8212; the controversy and the future"},"content":{"rendered":"<p>So, you used Google to search for a new clock. Maybe you also viewed some clocks on Amazon. Later you noticed many ads on other pages for clocks. Yes, that&#8217;s the result of tracking your web browsing. Are you okay with that? Did you consent?<\/p>\n<p>Are you using an ad blocker? Is it ethical to block ads?<\/p>\n<p>Prior posts have covered this topic, but this <a title=\"The ad blocking controversy, explained\" href=\"http:\/\/www.vox.com\/2015\/9\/18\/9351759\/ad-blocking-controversy\" target=\"_blank\">VOX article<\/a> from 2015 remains an excellent summary, with links to other articles on the topic.<\/p>\n<blockquote><p>Interestingly, evidence from past technological shifts suggests that whatever happens with ad blocking technology, it is unlikely to alter the total amount of money spent on advertising. <\/p><\/blockquote>\n<blockquote><p>Conceptually, an ad is basically something you publish because somebody paid you money to publish it. Ad blocking software can identify ad networks, and block certain kinds of advertising scripts, but it can&#8217;t read minds and discern why a given story was published. Consequently, forms of advertising that fit natively into the editorial content stream should be immune to ad blocking.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>So, you used Google to search for a new clock. Maybe you also viewed some clocks on Amazon. Later you noticed many ads on other pages for clocks. Yes, that&#8217;s the result of tracking your web browsing. Are you okay with that? Did you consent? Are you using an ad blocker? Is it ethical to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[63],"class_list":["post-942","post","type-post","status-publish","format-standard","hentry","category-computer","tag-ad-blocking"],"_links":{"self":[{"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/posts\/942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/comments?post=942"}],"version-history":[{"count":3,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/posts\/942\/revisions"}],"predecessor-version":[{"id":945,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/posts\/942\/revisions\/945"}],"wp:attachment":[{"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/media?parent=942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/categories?post=942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/tags?post=942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}