{"id":821,"date":"2016-01-12T13:51:45","date_gmt":"2016-01-12T21:51:45","guid":{"rendered":"http:\/\/www.digivideoplus.com\/dv_blog\/?p=821"},"modified":"2016-01-12T13:54:37","modified_gmt":"2016-01-12T21:54:37","slug":"trust-ad-blocking-and-do-not-track-reality-check","status":"publish","type":"post","link":"https:\/\/www.digivideoplus.com\/dv_blog\/2016\/01\/12\/trust-ad-blocking-and-do-not-track-reality-check\/","title":{"rendered":"Trust, ad-blocking, and do-not-track reality check"},"content":{"rendered":"<p>So, you&#8217;ve been using an ad-blocker and set your Web browsers to not accept cookies and enabled their option \/ preference to not track you. How&#8217;s that working? Well, Re\/code&#8217;s article &#8220;<a title=\"Research indicates that the increased usage of ad blockers is due to a lack of trust ...\" href=\"http:\/\/recode.net\/2016\/01\/12\/understanding-do-not-track-truth-and-consequences\/\" target=\"_blank\">Understanding \u2018Do Not Track\u2019: Truth and Consequences<\/a>&#8221; discusses the reality.<\/p>\n<blockquote><p>Make no mistake, this challenge started with publishers. Although many people in the ad tech world are finally apologizing for their hand in the skyrocketing ad-blocking rates, joining our \u201cAdvertising 2.0: A Call to Think,\u201d rather than a call to arms, it\u2019s critical to clear up some misinformation about Do Not Track.<\/p>\n<p>We\u2019re turning the Internet into a battle zone where clickbait, bottom feeders, bots and, ultimately, no sustainable advertising model may be the norm. We need to give consumers an easy, persistent way to express their choice.\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>So, you&#8217;ve been using an ad-blocker and set your Web browsers to not accept cookies and enabled their option \/ preference to not track you. How&#8217;s that working? Well, Re\/code&#8217;s article &#8220;Understanding \u2018Do Not Track\u2019: Truth and Consequences&#8221; discusses the reality. Make no mistake, this challenge started with publishers. Although many people in the ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[63],"class_list":["post-821","post","type-post","status-publish","format-standard","hentry","category-computer","tag-ad-blocking"],"_links":{"self":[{"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/posts\/821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/comments?post=821"}],"version-history":[{"count":3,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/posts\/821\/revisions"}],"predecessor-version":[{"id":824,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/posts\/821\/revisions\/824"}],"wp:attachment":[{"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/media?parent=821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/categories?post=821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digivideoplus.com\/dv_blog\/wp-json\/wp\/v2\/tags?post=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}